Remove Association Value Remove Innovation Remove Member Engagement Remove Member Insights
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Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?

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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. And still could be better – when asked when did you realize the value of the association?