Association Value Innovation Member Engagement Strategy 
Nimble AMS
FEBRUARY 15, 2024
Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the member experience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals!
Smooth The Path
MAY 7, 2017
There is not another thing that will sustainably drive awareness, engagement, and retention more than understanding our members. Understanding our members helps us stay in lockstep with our members. It is our understanding of them that guides the organization’s strategy. Related: Member Engagement Research.
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Smooth The Path
AUGUST 22, 2019
But the strategy they ended up with was mismatched to the problem they were trying to solve. In fact, offering a free first year of membership has unintentionally created more problems for the association and its newest members. There are many strategies that sound like a good idea. Is it: Awareness.
Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Smooth The Path
JULY 26, 2018
We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service. What would you do?
Smooth The Path
JANUARY 4, 2018
An idea so big, I wish I could personally tell everyone in our association community. Last year, because of the Association Industry Innovation Study , I was consumed with the continuum of innovation. We talk a lot about value and rightfully so. Make sure you have an Association Value Trigger Point.
Smooth The Path
NOVEMBER 6, 2016
Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. And still could be better – when asked when did you realize the value of the association?
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