Smooth The Path

JULY 26, 2018

We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Smooth The Path

OCTOBER 13, 2020

Unemployed members need help connecting with future employers, and hiring managers need to connect with qualified candidates. Business owners and leaders may want to collaboratively innovate to survive the downturn and meet new market demands.

Project 146

Project Innovation Industry Marketing 146

Smooth The Path

MARCH 16, 2017

Celebrate your association’s smallness and instead of focusing on biggering, focus on bettering. Other posts to check out: Association trend watch: member experiences. The problems we solve for association members. What highly innovative associations know that others do not.

Member Experience 74

Member Experience Innovation Association Value Organization 74

Smooth The Path

DECEMBER 1, 2020

The overarching environmental factors that association leaders may want to start scanning. The transformation many associations have already made to become highly innovative organizations. Associations of the Future.

Innovation 88

Innovation Video Member Experience Association Value 88

Smooth The Path

DECEMBER 13, 2016

Think about what would happen to your member’s experience if we could identify all the “Stephanies”, nurture or train more “Stephanies” and put them where they will have the most interaction with other members. Related: Identifying innovating members.

Member Experience 60

Member Experience Innovation Association Value Strategy 60

.orgSource

FEBRUARY 21, 2023

If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace. On the other hand, if innovation presents exciting new opportunities, that is another compelling reason to expand your purpose to meet the moment. Values create community.

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

JANUARY 31, 2019

Association agency services that help members with time-consuming media and content production. Or what about an association service that helps members connect with just the right member. Perhaps what your strategy, marketing, and innovation needs is a focus on how the association can save members’ time.

Innovation 74

Innovation Content Survey Strategy 74

Smooth The Path

MAY 3, 2018

” “When you say the word innovation I worry that the projects will be too big and too risky. I worry about being the board president who killed the association.” I’ve been studying a method to innovate, maybe innovate is the wrong word, bring new solutions to our members.

Innovation 87

Innovation Recruiting Recruitment Leadership 87

Protech

MAY 4, 2020

Depending on the size of your staff and budget, and the expectations of your members, you will spend more time on certain areas of the digital customer experience than others. What CMS Functionalities do Members Expect? .

Content 86

Content System Discount Newsletter 86

Smooth The Path

MAY 22, 2018

If not you do not know what their most significant challenges are, learn more about them and work with your long-time members to solve them. Bring together the innovators – long-time members typically focus on the big issues in the industry or profession like changes in technology, regulation, public perception, etc.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

MARCH 25, 2021

Members are looking for more meaning in their interactions with their associations. They wish for more meaningful: Connections because small talk doesn’t cut it. Research because overall industry research doesn’t speak to their particular need, but custom does.

Industry 148

Industry Content Association Value Member Experience 148

Smooth The Path

NOVEMBER 17, 2020

Right now, some associations are overreacting. The trouble is, these leadership teams might cut and layoff so severely there may not be enough person-power to figure out how to add member value in this new environment. Brains go haywire in a crisis. Some people overreact, and some people underreact.

Leadership 148

Leadership Team Industry Member Experience 148

Smooth The Path

DECEMBER 6, 2016

Related: The stories members make up. How to set a new tone at your association. Association trend watch: member experiences. The post Association Blunders Make Us Want to Stick Our Heads in The Sand appeared first on Smooth The Path.

Member Experience 60

Member Experience Communications Industry Organization 60

Smooth The Path

JUNE 6, 2017

It is harder, but maybe more useful, to say this association is for the innovators. It is easy to say we are for the senior leadership team, or tax accountants, or the amusement parks industry. Maybe the experimenters. The professionals who know the industry has to change and they are working on changing it. Or focus on the connectors.

Industry 68

Industry Innovation Leadership Team 68

Smooth The Path

MAY 7, 2020

The association landscape has been slowly changing for at least the last decade. Members are not as involved as they once were. Metrics are softer, as is the revenue to fund member benefits. It seems harder to find volunteers. People do not want to travel to events. Organizations have been putting restrictions on membership.

Project 88

Project Revenue Course Association Value 88

Smooth The Path

AUGUST 23, 2017

“Who is helping to solve the member engagement problem?”, ”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations.

Member Engagement 68

Member Engagement Recruiting Recruitment Revenue 68

Smooth The Path

MAY 7, 2017

Have you ever noticed the Twitter flurry before the conference? A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” “Made it through security and the fight is on time; here I come!” ” “Can’t wait for today’s awesome keynote to kick off this conference.”

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

OCTOBER 29, 2019

Most professionals in most organizations feel alone some of the time. They are right; they are alone. They are the only person like them. Almost every professional can pinpoint some aspect of their day to day lives at their organization that is unlike anyone else. They are the only CEO. They are the only new hire.

Revenue 68

Revenue Project Team Organization 68