Association Value Innovation Member Experience Member Insights 
Smooth The Path
JULY 26, 2018
One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?
Smooth The Path
MAY 3, 2018
” “When you say the word innovation I worry that the projects will be too big and too risky. I worry about being the board president who killed the association.” I’ve been studying a method to innovate, maybe innovate is the wrong word, bring new solutions to our members.
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