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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

Case Study 104
Case Study Project Member Insights Association Value 104
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Common Trap for Association Professionals

Smooth The Path

MAY 3, 2018

” “When you say the word innovation I worry that the projects will be too big and too risky. I worry about being the board president who killed the association.” I’ve been studying a method to innovate, maybe innovate is the wrong word, bring new solutions to our members.

Innovation 87
Innovation Recruiting Recruitment Leadership 87
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