Remove Association Value Remove Innovation Remove Newsletter Remove Revenue
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Is Your Association Providing a Quality Digital Experience?

Protech

Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Whether it’s a 30-year member or a first-time visitor to your website, the experience they have navigating we b pages impacts your association’s brand. .

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How to Have the Golden Hand Cuffs on Association Members

Tom Morrison

Things like an informative newsletter, government relations, insurance programs, etc. aren't adding any value because these are areas that were once a "lock" for associations, but are no longer. Remember, in the world of associations, innovation isn't developing the next big mobile app or device.

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