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Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums. The reward from using new technology—and the risk of not implementing it—usually outweighs the upfront costs. Once you have that, find the right technology partner and move quickly.