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Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.

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Is it time to boost your association’s ROI with a technology upgrade?

Nimble AMS

Data silos can hurt your association causing outdated information, a reporting breakdown, security issues, and a disjointed member experience. Choose a modern AMS to invest in innovative reporting with user-friendly dashboards for your entire organization, including key stakeholders like your board and essential committee members.

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When to Make Innovation a Priority for Your Association

Smooth The Path

Declining revenues. All of these member focused indicators should tell us when the value of our offerings is not quite valuable enough and when we should make innovation a priority. If not in our data, how do we know when it is time to make innovation a priority in our association? Less member engagement.

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Our Members are Burning Out

Smooth The Path

Are you scrambling for revenue-replacing ideas, all while spinning five more plates at home? We can raise up the ideas of our innovators. Your association might be the balm for your members’ burn out. Innovative association leaders borrow and apply ideas. Related: Teach your members to be indispensable.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

On the other hand, if innovation presents exciting new opportunities, that is another compelling reason to expand your purpose to meet the moment. Netflix’s new vision was driven by the idea that, in a highly competitive market, a shift in values would give its brand a leading edge. Since that decision, Netflix’s revenue has tripled.

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Overcoming the Association Value Gap: Part II

Associations Now

Building sustainable business models depends on association leaders adopting a 21st-century sensibility as they imagine and co-create new forms of value in collaboration with their stakeholder networks. The problem for associations is that the member market does not really exist. Are you ready to get started?