Why You Might Want to Add an Online Summit to Your Association Innovation List

Smooth The Path

Which means that 70 to 90 percent of our members do not experience one of the top benefits the association has to offer. Instead, let’s talk about how we get a conference-like value to members who never attend. The technology is not yet perfect, but it is getting there.

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. It is not our technology. We become better and better at creating value and experiences they want.

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Who is Solving the Member Engagement Problem?

Smooth The Path

”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. But I do see some association professionals addressing the member engagement problem for their organization.

Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums. The reward from using new technology—and the risk of not implementing it—usually outweighs the upfront costs. Once you have that, find the right technology partner and move quickly.

Your Members Want Your Association to Do the Hard Work of Forecasting Trends

Smooth The Path

This leaves associations in a bind because predicting future trends is tricky. So what role should association’s play? I heard Tim O’Reilly , renowned technology trend spotter, talk about how he uses this framework to think about the future.

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Why Long-Time Members Are Reluctant to Leave Your Association

Smooth The Path

They say there’s a lack of value for them. The association is not covering topics they care about or the issues that apply to them at their level. They say the association is getting stale. They fondly recall the value they once received.

Engagement: It's Not About You

Thanks For Playing

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement being the core of the association value proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the association values. We value committee service, so we give it a high score. value about their interactions with us.

Association Brain Food Weekly: 9.27.19

Reid All About it

The weekly list of free educational events and resources for the association community… Does your association need a stop-doing list? The basics of programmatic advertising for associations (Laura Taylor, Naylor’s Association Adviser ).

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