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Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

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Common Trap for Association Professionals

Smooth The Path

He should be excited to take this leadership position. ” This happens all the time in association leadership because we are coming at everything with a different perspective than our members.