How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. Related: Member Engagement Research.

The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Associations and Lousy Marketing

Smooth The Path

Bernadette Jiwa, storytelling guru wrote that good marketing, “empowers people to make decisions now that they won’t regret later, and, “helps people to do the things they want to do.” Just because we manage non-profit associations does not make us immune to lousy marketing.

Thursday Buzz: Weak Member Engagement? Look At Your Staff.

Associations Now

You can’t rely on your volunteers all the time to get your members motivated—your staffers have to do the job too, even if they’re not membership pros. Also: Microsoft introduces a new—and very snazzy—member to the Office family. appeared first on Associations Now

Association Awareness is Actually a Different Problem in Disguise

Smooth The Path

” Incoming association boards and staff often leap to this conclusion too. Flat membership numbers or small market share must mean low awareness. Most association’s awareness problems are member engagement problems in disguise. Members want to be seen.

Design Comes Before Utility for Associations

Smooth The Path

Marketers know this, and they agonize about the placement of every last little Cheerio in the bowl on the front of the box. So if we see bad design, we might not stick around long enough to notice its utility and value. The new member engagement rule of three.

Class 69

People Like Me Join an Association Like This

Smooth The Path

The same goes with associations. Each association is for some professionals but not for everyone. In fact, the association is not for everyone in the profession. It is harder, but maybe more useful, to say this association is for the innovators. Who are your best members?

Recruiting Members Face-to-Face

Eric Lanke

As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them. That worked for one of our most engaged members this week, but on this particular trip there was another kind of opportunity that presented itself. Why, I wondered had he not yet decided to become a member? This association is not for you , the member reportedly told him.

2018 Building Associations Momentum Award Winners

GrowthZone

The GrowthZone AMS 1st Annual Association Momentum Awards Competition for Construction Trades and Building Associations yielded extraordinary results, with entrants submitting details of their most inventive and forward-thinking programs. Member Engagement Revenue Solutions Growth

19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. Re-engaging lapsed members.

What We’re Scoring When We’re Scoring Engagement

Associations Now

A tool for tracking and measuring member engagement can be valuable for any association—if you can decide what “engagement” actually means to you, first. At the very least, I know we’ve shared a lot of stories about engagement data here lately.