Smooth The Path

OCTOBER 25, 2017

Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an Association Value Trigger Point (AVTP). The team at Dynamic Benchmarking swung into action.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth. 1 CAE credit.

Certificate 39

Certificate Innovation Education Process 39

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Retention starts the day a member becomes a member. Track Membership Engagement. Make Your Membership Marketing Materials Rock. The Future of Membership Engagement. You’re lucky!

Communications 28

Communications Marketing Conference Social Media 28

Association Freak

MARCH 26, 2021

Our research has confirmed that an organization’s membership value proposition is the key driver for membership renewal. So, how can you ensure that you reinforce this value through marketing that truly makes membership impossible to resist?

Discount 72

Discount Price Cost Strategy 72

Smooth The Path

JUNE 6, 2017

It is easy to say we are for the senior leadership team, or tax accountants, or the amusement parks industry. It is harder, but maybe more useful, to say this association is for the innovators. It is only for some people in the profession or industry. Maybe the experimenters.

Industry 68

Industry Innovation Leadership Team 68