Remove Association Value Remove Marketing Remove Member Engagement Remove Technology
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How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. It is not our technology. We can do this at your association, we just need to understand members better. Related: Member Engagement Research.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. 5 Common Organizational Priorities for Associations. New Member Acquisition.

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Design Comes Before Utility for Associations

Smooth The Path

Marketers know this, and they agonize about the placement of every last little Cheerio in the bowl on the front of the box. Associations can not deliver utility and value before we signal to members we are trustworthy, professional, and worth our member’s time, and we convey this through great design.

Class 89
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19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Retention starts the day a member becomes a member. Track Membership Engagement. Make Your Membership Marketing Materials Rock. The Future of Membership Engagement. You’re lucky!

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Association Brain Food: 2.24.23

Reid All About it

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth. 1 CAE credit.