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Debugging Your Members’ Experience

Smooth The Path

The answers to these questions will give you the landscape of all the current problems your association can be solving to boost the value for members. Once you are sure, the association is offering a great value to your target member groups the next step is to determine if you have a marketing problem.

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Understand the Three Professional Stages to Improve Association Value

Smooth The Path

Or they might be concerned with new regulations, a constricting market, or changes in public perception and how these forces will affect their industry or profession. Why long-time members are reluctant to leave your association. Engaging not new or long, but medium-time members with your association.

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The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Instead, a high touch AVTP may work best.

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Associations and Lousy Marketing

Smooth The Path

Bernadette Jiwa, storytelling guru wrote that good marketing, “empowers people to make decisions now that they won’t regret later, and, “helps people to do the things they want to do.” Just because we manage non-profit associations does not make us immune to lousy marketing.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. Strengthen Your Association's Value Proposition with Engagement.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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Association Silos Can Create Broken Promises

Smooth The Path

But silos do something else that is perhaps more insidious (or equally as insidious), they can allow one department to set expectations with members that another department fails to deliver on. Unless these two groups work extremely collaboratively, members see a disconnect. Members experience: Promises are broken.