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Free Membership Can Be Risky

Smooth The Path

One of the most widely used techniques within and outside of the association community is to offer free e-newsletter subscriptions. Offering a weekly free e-newsletter which can be the same as the one your members get, or different, can be content marketing at its best.

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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.

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Is Your Association Providing a Quality Digital Experience?

Protech

Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Loop 1 – Buy (Market and Sell) . The member journey loop is an illustration the represents the journey of an ideal member and it looks like this : .

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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice?

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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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Employer-Paid Membership Dues: Tips to Help Your Members Out

MemberClicks

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. Having employers pay membership dues can be blog topics, webinar programs, topics in newsletters or even on social media. But remember, to get to this point, you have to successfully market your organization.

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Managing a Global Workforce Requires New Skills

Associations Now

As globalization and technology make it possible for associations to have employees in several countries, it also changes the way leaders must manage their workforce. Willis Turner, CAE, CEO of Sales and Marketing Executives International, Inc., They need to feel valued. We all take turns doing that.”.