Higher Logic
MAY 29, 2020
Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.
WBT Systems
MAY 9, 2017
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.
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Association Freak
MARCH 26, 2021
Reading Time: 3 minutes Make Your Membership An Offer They Can't Refuse Are your members finding your membership value proposition irresistible? Well, if you ask association members why they choose not to renew, you’ll find that two out of three of them point to a lack of perceived value for the price they pay.
Smooth The Path
SEPTEMBER 5, 2019
Cheap stuff at low prices that are not at all like their descriptions or pictures. Many associations have competitors who engage in spam or even scam-like practices. Evaluate your membership pricing; what does it signal? Every once in a while, I get a voicemail claiming to be from the IRS, or my credit card company, or a bank.
Associations Now
DECEMBER 2, 2015
Chances are, your association’s nonmember audience values very different things than you and your members do, those values are rooted in much deeper motivations than you suspect, and your position and experience hamper your ability to craft membership appeals in terms that address those foreign motivations.
MemberClicks
OCTOBER 4, 2022
As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. You can even include it as a note on your member application or pricing page. But remember, to get to this point, you have to successfully market your organization. Help your members have this convo.
Protech
MARCH 11, 2020
For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. What’s the proper price point for this product in our online store? . How many learners will we have in this specific professional development course? .
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