The New Member Engagement Rule of Three

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There is a short window of opportunity to engage new members. Most new members join with high hopes. During the first few days of their membership, new members are inherently very engaged. We only have 3 days or 3 weeks to engage some new members.

The Formula for Member Engagement

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The new member engagement rule of three. Who are the Stephanies in your association? The post The Formula for Member Engagement appeared first on Smooth The Path. Related: . Good moods are contagious at conferences.

Do You Need a Member Engagement Strategy?

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Arlene is a very engaged association member. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry.

Who is Solving the Member Engagement Problem?

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“Who is helping to solve the member engagement problem?”, ”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations.

Low Member Engagement is not Necessarily a Sign of Unhappiness

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Members mirror these same feelings. Members are most satisfied when they are allowed to engage at the level they want to engage at. Some feel pressure maybe even guilt to become more engaged and members say they do not like that.

How to Exponentially Improve Member Engagement at Any Association

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Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. Related: Member Engagement Research.

Better Member Retention From Frictionless Experiences Designed for Your Association

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In the age of infinite choice, organizations can not afford to make the purchase experience difficult. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. Immediate access to behind-the-pay-wall member benefits upon joining.

Why Long-Time Members Are Reluctant to Leave Your Association

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New members are our most at-risk segment of members but, they are not the only at-risk members we have. We see retention rates decline for long-time members as well. Long-time members have experienced years of happy membership.

Associations and Lousy Marketing

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Just because we manage non-profit associations does not make us immune to lousy marketing. Even association marketing can force attention, game participation, and fake attraction. When members respond to the association, do they sometimes regret it later?

Association Email is Dying

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Email is ridiculously important to the health of our association because at most associations email is by far the most used channel to communicate with our members. Can you imagine if your members waited eagerly every Friday for your weekly email to arrive?

Is Your Association Breaking This Key Rule While Trying to Engage Younger Members?

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I’ve come across many organizations who try endlessly to engage younger members, but to no avail. From my experience, it’s because they’re breaking one key rule without knowing it. Once associations start following that rule, they are able to engage younger members with ease.

When We Create a Vacuum of Information Our Members Make Up Stories

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For example, when a member calls the association’s headquarters, leaves a message, and does not get a call back within 24 hours that member may start thinking: “My message got lost”, or. Members are busy making up stories when they do not know the answer.

Design Comes Before Utility for Associations

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So if we see bad design, we might not stick around long enough to notice its utility and value. The better looking Amazon, Apple, Facebook, Twitter and all the other sites we visit every day are, the higher the design barrier becomes for associations. Looks matter.

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People Like Me Join an Association Like This

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The same goes with associations. Each association is for some professionals but not for everyone. In fact, the association is not for everyone in the profession. It is harder, but maybe more useful, to say this association is for the innovators. Who are your best members?

Big Ideas for Association Professionals

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An idea so big, I wish I could personally tell everyone in our association community. Last year, because of the Association Industry Innovation Study , I was consumed with the continuum of innovation. We talk a lot about value and rightfully so.

5 Ways Great Associations Become Great

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What makes an association great in the eyes of members? Members say, Transactions work like I expect them to. The value of my membership is bigger than the cost of my money and time. The value of my membership is apparent. I am proud to be a member.

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Developing My Dream Association

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If I were to build an association, I would pull the most significant insights from all of the research I have conducted. Here is what I would focus on as I created my dream association. One of the core staff values would be to be intensely member-focused.

The Competition is Out to Get Associations

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That is a deceptively complex question because: Not only are competitive associations your competition, but for-profit companies are now your competition too. Not only might industry consultants be your competition, but your members might be your competition too.

Why Just One Kind of Member Research Isn’t Enough

Associations Now

By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it. Please share your experience in the comments.