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Member Benefits Take a Back Seat to Member Experiences

Smooth The Path

Many members feel a part of something bigger than themselves. When people share their member experience, I’m struck by how little they talk about their benefits. Value is necessary, but so is cultivating exceptional member experiences. Related: Behind the mask of the association.

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The New Member Engagement Rule of Three

Smooth The Path

Their excitement is at an all-time high the moment they click join , and they are super receptive, at least, for awhile… We only have 3 emails to engage some new members. We only have 3 days or 3 weeks to engage some new members. We may only have 3 touches total to engage some new members.

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Do You Need a Member Engagement Strategy?

Smooth The Path

You can significantly increase member engagement with a Member Engagement Strategy. The Member Engagement Strategy is a research-backed process that delivers a customized roadmap for member engagement that busy staff can implement and members love. Are you interested?

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Low Member Engagement is not Necessarily a Sign of Unhappiness

Smooth The Path

Their level of engagement depends on all the other competing demands on their time and attention as well as the perceived value of increasing their engagement. In recent interviews with association executives, many said how they define member engagement depends on the individual member.

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7 signs of a successful enterprise association

Nimble AMS

Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the member experience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals!

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The Formula for Member Engagement

Smooth The Path

The new member engagement rule of three. Who are the Stephanies in your association? The post The Formula for Member Engagement appeared first on Smooth The Path. Good moods are contagious at conferences.

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Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, ”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. The associations with the most member engagement systematically work on VEB.