Remove Association Value Remove Member Engagement Remove Member Experience Remove Member Research
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How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

We can do this at your association, we just need to understand members better. Related: Member Engagement Research. My sleep study illustrates the problem with association data. Case study: In-depth member interviews feed association’s strategic plan.

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Why Just One Kind of Member Research Isn’t Enough

Associations Now

Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment. Please share your experience in the comments.

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Developing My Dream Association

Smooth The Path

Every time we talk about delivering value we would also talk about the experience we are creating too because the two components of member engagement are value and experience. These are some of the most important things I would do as I built my dream association. What would you do?