Remove Association Value Remove Member Engagement Remove Member Experience Remove Strategy

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry.

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. Related: Member Engagement Research.

The Association Value Trigger Point Explained by New Member Background

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When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Better Member Retention From Frictionless Experiences Designed for Your Association

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In the age of infinite choice, organizations can not afford to make the purchase experience difficult. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. Immediate access to behind-the-pay-wall member benefits upon joining.

Why Long-Time Members Are Reluctant to Leave Your Association

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New members are our most at-risk segment of members but, they are not the only at-risk members we have. We see retention rates decline for long-time members as well. Long-time members have experienced years of happy membership.

Associations and Lousy Marketing

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Just because we manage non-profit associations does not make us immune to lousy marketing. Even association marketing can force attention, game participation, and fake attraction. When members respond to the association, do they sometimes regret it later?

5 Ways Great Associations Become Great

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What makes an association great in the eyes of members? Members say, Transactions work like I expect them to. The value of my membership is bigger than the cost of my money and time. The value of my membership is apparent. I am proud to be a member.

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Developing My Dream Association

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If I were to build an association, I would pull the most significant insights from all of the research I have conducted. Here is what I would focus on as I created my dream association. One of the core staff values would be to be intensely member-focused.

The Competition is Out to Get Associations

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That is a deceptively complex question because: Not only are competitive associations your competition, but for-profit companies are now your competition too. Not only might industry consultants be your competition, but your members might be your competition too.

Why Just One Kind of Member Research Isn’t Enough

Associations Now

By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it. Please share your experience in the comments.