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Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry.

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. Related: Member Engagement Research.

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? We develop memories surrounding the people, the experiences, and the things we learn.

Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

In the age of infinite choice, organizations can not afford to make the purchase experience difficult. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. Immediate access to behind-the-pay-wall member benefits upon joining.

Associations and Lousy Marketing

Smooth The Path

Just because we manage non-profit associations does not make us immune to lousy marketing. Even association marketing can force attention, game participation, and fake attraction. When members respond to the association, do they sometimes regret it later?

Big Ideas for Association Professionals

Smooth The Path

An idea so big, I wish I could personally tell everyone in our association community. Last year, because of the Association Industry Innovation Study , I was consumed with the continuum of innovation. We talk a lot about value and rightfully so.

5 Ways Great Associations Become Great

Smooth The Path

What makes an association great in the eyes of members? Members say, Transactions work like I expect them to. The value of my membership is bigger than the cost of my money and time. The value of my membership is apparent. I am proud to be a member.

Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. Here is what I would focus on as I created my dream association. One of the core staff values would be to be intensely member-focused.

The Competition is Out to Get Associations

Smooth The Path

That is a deceptively complex question because: Not only are competitive associations your competition, but for-profit companies are now your competition too. Not only might industry consultants be your competition, but your members might be your competition too.

Why Just One Kind of Member Research Isn’t Enough

Associations Now

By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it. Please share your experience in the comments.