Association Value, Member Engagement, Member Insights and Member Research

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

Case Study

Case Study Project Member Insights Association Value

Developing My Dream Association

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?

Innovation

Innovation Member Insights Member Experience Recruiting

Association Universe

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Developing My Dream Association

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