Association Value, Member Engagement, Member Research and Project

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Association Value

Member Engagement

Member Research

Project

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement

Member Engagement Industry Survey Member Research

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

Case Study

Case Study Project Member Insights Association Value

Association Universe

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

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