Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

MAY 13, 2020

Reggie Henry, Chief Information and Engagement Officer, ASAE. Strengthen Your Association's Value Proposition with Engagement. Engagement tools can help you show how valuable your association membership truly is. This was well before the regulation went into effect – we knew we had to be proactive.

Tools 296

Tools Communications Email Marketing Recruiting 296

SCD Group

OCTOBER 23, 2012

Louis Institute for Association Leadership (STIAL) meeting got a personal look at the strategies and tactics of the Composite Engagement Score system. I really like the concept of “scoring and tracking” member engagement of your association. Those attending last week’s St.

St. Louis 40

St. Louis Leadership Association Value Content 40

Smooth The Path

JANUARY 4, 2018

Make sure you have an Association Value Trigger Point. Much more information about new members, member engagement, and onboarding programs is coming your way very soon! Stay tuned and learn how focusing on new members, at just the right time, can radically improve member engagement.

Innovation 74

Innovation Member Engagement Member Experience Industry 74

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. And still could be better – when asked when did you realize the value of the association?

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

NOVEMBER 20, 2018

Most association’s awareness problems are member engagement problems in disguise. Improve your value and deliver exceptional experiences to improve engagement. Related: Solve your member engagement problem to solve your acquisition problem. The superpower most associations overlook.

Member Engagement 68

Member Engagement Conference Resources Report 68

Association Freak

MARCH 26, 2021

This strategy helps to “fill the hopper” with potential future members who will eventually pay full dues. In fact, one large society saw a 15% increase in young professional membership within just one year after implementing this strategy.

Discount 72

Discount Price Cost Strategy 72

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. However, decision-making strategies and implementations are still mixed between “gut feeling” and “data – driven.” . Data D riven .

How To 81

How To LMS Certificate Course 81

Smooth The Path

SEPTEMBER 6, 2017

Or anytime you are at an association event it feels happy and safe. Great associations have an extra something that makes them unique. The new member engagement rule of three. People like me join an association like this. The post 5 Ways Great Associations Become Great appeared first on Smooth The Path.

Cost 103

Cost Member Engagement Conference Industry 103

Smooth The Path

SEPTEMBER 4, 2017

For associations to win their member’s money, attention, time, and effort we have to be great. So great, in fact, that members prioritize the association over the hundred other things they have pulling at them every day. Related: The formula for member engagement.

Project 68

Project Member Experience Member Engagement Industry 68

Smooth The Path

MARCH 15, 2018

Combing through over 343 interview transcripts, I am discovering the reasons member join. We tend to think they join for the benefits, but most potential members have no idea what the member benefits are. A professor, a manager, a peer, or someone they respect recommended the association to them.

Association Value 88

Association Value Member Engagement Strategy 88

Smooth The Path

APRIL 12, 2018

In the age of infinite choice, organizations can not afford to make the purchase experience difficult. And so we see one-click online ordering, retail stores with no checkout lines, curbside pick up, and more. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. Frictionless.

Member Experience 83

Member Experience Newsletter Project System 83

Smooth The Path

MAY 22, 2018

New members are our most at-risk segment of members but, they are not the only at-risk members we have. We see retention rates decline for long-time members as well. Long-time members have experienced years of happy membership. Why would they fail to renew? They say it is because they are bored.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

APRIL 11, 2019

Just because we manage non-profit associations does not make us immune to lousy marketing. Even association marketing can force attention, game participation, and fake attraction. ” ( You can find the whole post here ).

Marketing 68

Marketing Member Experience Association Value Member Engagement 68

Slice-Works

JULY 10, 2014

Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. 5 strategies that only cost me time, effort and persistence. — Re-engaging lapsed members. Retention starts the day a member becomes a member. Track Membership Engagement. Data Management.

Communications 28

Communications Marketing Conference Social Media 28

Socious

JANUARY 11, 2017

That’s the mark of an effective product, service, or strategy. Online member engagement falls into that category. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community.

Newsletter 100

Newsletter Member Engagement Press Release Recruiting 100

Reid All About it

FEBRUARY 24, 2023

MemberSuite describes how to proactively create the conditions for more member renewals , including laying a sound foundation with your value proposition, renewal tactics, and a strategy for lapsed members. Organizer: ASAE Black Association Executives *All events are online at Eastern Standard Time unless otherwise noted.

Certificate 39

Certificate Innovation Education Process 39

Associations Now

MAY 4, 2016

And, overall, CFMA lacked a clear best benefit that locked in member loyalty, aside from its conference, which only about 10 percent of members attend. “That one-to-three-year member, that member’s probably fairly new to construction. .

Member Research 40

Member Research Sample Industry Report 40