Ringing the Bell for Member Engagement

YourMembership Blog

Member engagement played a big role in the content that was presented in the meeting’s sessions. I focused on it in my presentation “How to Build an Online Community” and received a lot of interesting feedback from those association professionals attending. Know your members.

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

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People Like Me Join an Association Like This

Smooth The Path

The same goes with associations. Each association is for some professionals but not for everyone. In fact, the association is not for everyone in the profession. It is easy to say we are for the senior leadership team, or tax accountants, or the amusement parks industry.

Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. Here is what I would focus on as I created my dream association. One of the core staff values would be to be intensely member-focused.

19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. Re-engaging lapsed members. Retention starts the day a member becomes a member. Track Membership Engagement. The Future of Membership Engagement.