Our Member’s Automatic-Minds do not Want to be Engaged

Smooth The Path

Of course, our members use both modes of thinking as well. Our member’s reflective-mind may want to explore all the association has to offer but first, the reflective-mind has to overcome the automatic-mind and that is a tough battle to win.

Is Your Association Breaking This Key Rule While Trying to Engage Younger Members?

Smooth The Path

I’ve come across many organizations who try endlessly to engage younger members, but to no avail. Once associations start following that rule, they are able to engage younger members with ease. Why Associations Routinely Break the Halfway Rule.