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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

Easy access to other members who have the same niche project, goal, or challenge. Quick response to members who call, email, or chat. Quick-to-read but highly valuable newsletters. Related: Association trend watch: member experiences. Improve the member experience with curated networking.

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Is Your Association Providing a Quality Digital Experience?

Protech

Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Depending on the size of your staff and budget, and the expectations of your members, you will spend more time on certain areas of the digital customer experience than others.

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Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She reads many of the publications and newsletters. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry.