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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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How Association Members Really Evaluate Value

Smooth The Path

In fact, our perceptions of value are becoming more sophisticated. Some experts define value as quality + price. There’s a new definition for value. Value is one part solution, another part story, another part experience. Related: Association trend watch: member experiences.

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Associations Do Not Sell Snake Oil

Smooth The Path

Cheap stuff at low prices that are not at all like their descriptions or pictures. Many associations have competitors who engage in spam or even scam-like practices. Members don’t want to be scammed. Consider personalization carefully, will members feel tricked if they find out that the email or letter was a mass mailing?

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