Smooth The Path

JANUARY 30, 2017

In this just published e-book, Fueling Exceptional New Member Experiences: Strategies for Member Onboarding, Engagement, and Retention learn how to engage them early with practical strategies from other successful associations. Related posts: Association trend watch: member experiences.

Member Experience 60

Member Experience Conference Strategy Report 60

Smooth The Path

OCTOBER 24, 2019

Every time we ask for something from members, consider whether the association has built up enough trust to support the ask. Related: Delivering super low-cost exceptional member experiences. A new calculation leads to a better association strategy. Associations do not sell snake oil.

Sample 68

Sample Member Experience Cost Tips 68

Smooth The Path

APRIL 23, 2017

If the answers to these questions highlight some gaps between where you are now and where you want to be, find more ideas in this new e-book just for associations: Fueling Exceptional New Member Experiences: Strategies for Onboarding, Engagement, and Retention. Related: Association trend watch: member experiences.

Member Experience 74

Member Experience Class Price Products 74

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Smooth The Path

JANUARY 4, 2018

We talk a lot about value and rightfully so. The membership has to be of value for members to give their time, money, and attention. But, less often we talk about member experience which is the second key ingredient of the engagement equation. We need to learn much more about our newest members’ experiences.

Innovation 74

Innovation Member Engagement Member Experience Industry 74

.orgSource

FEBRUARY 21, 2023

We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry. The objective is to arrive at actionable strategies for strengthening those relationships. Open Windows In July 2020,orgSource surveyed approximately 300 association executives.

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

MARCH 28, 2019

There is so much more we can be doing outside of the confines of what associations usually do. The world needs saving, and associations are in the perfect place to do just that. Related: Improve the member experience with curated networking. Improve association value with soft skill training.

Member Experience 74

Member Experience Communications Association Value Industry 74

Smooth The Path

APRIL 12, 2018

Get started by picking an easy one to solve and gradually work through your list eliminating all the points of friction in your members’ experiences. Related: Association trend watch: member experiences. Improve the member experience with curated networking. Member-proofing your association.

Member Experience 83

Member Experience Newsletter Project System 83

Smooth The Path

AUGUST 14, 2017

Eventually, we get to the point of diminishing returns when that extra effort and time takes us away from what is important which is understanding members, interacting with members, solving member problems and curating fantastic experiences. Related: The normalization of deviants and your association.

Project 68

Project Member Experience Conference Association Value 68

Smooth The Path

DECEMBER 13, 2016

Think about what would happen to your member’s experience if we could identify all the “Stephanies”, nurture or train more “Stephanies” and put them where they will have the most interaction with other members. Related: Identifying innovating members. appeared first on Smooth The Path.

Member Experience 60

Member Experience Innovation Association Value Strategy 60

Smooth The Path

JANUARY 31, 2019

Association agency services that help members with time-consuming media and content production. Or what about an association service that helps members connect with just the right member. Perhaps what your strategy, marketing, and innovation needs is a focus on how the association can save members’ time.

Innovation 74

Innovation Content Survey Strategy 74

Smooth The Path

OCTOBER 3, 2019

It may be true that your association is sending members too many email messages, but, it is unlikely that new members are getting too many email messages from your association. Related: Association email is dying. 6 Strategies for email effectiveness. How to improve email engagement at your association.

Marketing 97

Marketing Content Strategy Email Marketing 97

Smooth The Path

NOVEMBER 6, 2018

Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. Your experiences in our industry or profession might be very different than our other members’ experiences.

Industry 223

Industry Member Experience Association Value Strategy 223

Smooth The Path

MAY 7, 2017

There is not another thing that will sustainably drive awareness, engagement, and retention more than understanding our members. Understanding our members helps us stay in lockstep with our members. It is our understanding of them that guides the organization’s strategy.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

NOVEMBER 17, 2020

Right now, some associations are overreacting. The trouble is, these leadership teams might cut and layoff so severely there may not be enough person-power to figure out how to add member value in this new environment. Brains go haywire in a crisis. Some people overreact, and some people underreact.

Leadership 148

Leadership Team Industry Member Experience 148

Smooth The Path

OCTOBER 13, 2020

Unless you work for a kayak seller, or a flour producer, or a toilet paper manufacturer, you are probably wondering how stable your livelihood is. Finances and job stability are many people’s number one worries right now.

Project 146

Project Innovation Industry Marketing 146

Smooth The Path

SEPTEMBER 4, 2017

So great, in fact, that members prioritize the association over the hundred other things they have pulling at them every day. Related: The formula for member engagement. Association trend watch: member experiences. How to exponentially improve engagement at any association.

Project 68

Project Member Experience Member Engagement Industry 68

Smooth The Path

DECEMBER 1, 2020

She is brilliant” We struck up a friendship via the phone, during which we often talked about the future of associations. It seemed a shame to keep all these big thoughts to myself, so we decided to collaborate on the Associations of the Future series. Meredith Low and I have known each other for years.

Innovation 88

Innovation Video Member Experience Association Value 88

Smooth The Path

MAY 22, 2018

New members are our most at-risk segment of members but, they are not the only at-risk members we have. We see retention rates decline for long-time members as well. Long-time members have experienced years of happy membership. Why would they fail to renew? They say it is because they are bored.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

SEPTEMBER 6, 2017

What makes an association great in the eyes of members? Members say, Transactions work like I expect them to. The value of my membership is bigger than the cost of my money and time. The value of my membership is apparent. The website looks good and is easily searchable. The online community is easy to use.

Cost 103

Cost Member Engagement Conference Industry 103

Smooth The Path

APRIL 11, 2019

Just because we manage non-profit associations does not make us immune to lousy marketing. Even association marketing can force attention, game participation, and fake attraction. ” ( You can find the whole post here ).

Marketing 68

Marketing Member Experience Association Value Member Engagement 68

Associations Now

MAY 4, 2016

Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment.

Member Research 40

Member Research Sample Industry Report 40