Smooth The Path

NOVEMBER 6, 2016

And still could be better – when asked when did you realize the value of the association? members could point to the exact event. This association had a very strong Association Value Trigger Point which is key to life-time member engagement and now that they know what their AVTP is they can fully leverage it.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Smooth The Path

FEBRUARY 9, 2016

When I talk to relatively new members there is almost always a 3-5 year gap between when the member started in the profession or industry and when they actually became a member of the association. When I see that many year gap I always go back and ask them about it. Why didn’t you join sooner?

Innovation 60

Innovation Content Products Industry 60