Association Adviser
AUGUST 20, 2018
Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.
Socious
JANUARY 11, 2017
They’ll often feel flattered that you ask and most members will be willing to share their expertise in ways that help your association and other members. Way #6) Create a content summary newsletter. Send the newsletter to members who haven’t logged in all month. Link back to your site.
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Smooth The Path
MARCH 19, 2019
One of the most widely used techniques within and outside of the association community is to offer free e-newsletter subscriptions. Offering a weekly free e-newsletter which can be the same as the one your members get, or different, can be content marketing at its best.
Protech
MAY 4, 2020
Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Depending on the size of your staff and budget, and the expectations of your members, you will spend more time on certain areas of the digital customer experience than others.
Smooth The Path
APRIL 12, 2018
Quick-to-read but highly valuable newsletters. Try standing in your member’s shoes and list all the points of friction between members and the association’s policies, or staff, or systems. Professional development opportunities even if I cannot come to an in-person event. Quick response to members who call, email, or chat.
Smooth The Path
FEBRUARY 12, 2019
Arlene is a very engaged association member. She reads many of the publications and newsletters. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry.
Associations Now
AUGUST 7, 2019
Even if fewer people are in the less-favorable time zone, it is important to stagger meeting times to show the association values all employees. That leads to Turner’s next point: when dealing with employees all over the world, it is crucial to ensure everyone feels seen and valued. They need to feel valued.
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