To Mentor or Not To Mentor

Smooth The Path

I worked for an association while a mentor program was established, so I thought I knew what the word mentor meant. Armed with guidelines, rules, and expectations provided by the association, mentors, and mentees went off to give and get guidance.

Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

If you work for an association where membership is required or an association with a 98% retention rate and no competition, your association might be able to get away with a bit of friction. Quick-to-read but highly valuable newsletters. Member-proofing your association.

Free Membership Can Be Risky

Smooth The Path

I have mixed feelings about associations giving things away for free. On the other hand, what we get for free, we tend not to value. Should associations be in the business of offering a free membership? The answer will vary from association to association.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She reads many of the publications and newsletters. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Members like Arlene are the ones who enable associations to thrive.

A New Mantra for the Association Community

Smooth The Path

I wonder if this is a particularly good time to develop a mantra for the association community? Change is happening and it is happening faster and faster which puts a lot of pressure on associations. Is there a mantra that would help us move our associations ahead?

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Instead of creating a plan just to promote your program, focus on promoting the value of your program whenever prospective members naturally encounter it.

Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. What did association professionals reveal about the state of their communications this year?

Managing a Global Workforce Requires New Skills

Associations Now

As associations more often have employees operating in locations around the world, the skills required to manage that workforce are changing. This puts associations in good position. They need to feel valued.

Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association.

What We’re Scoring When We’re Scoring Engagement

Associations Now

A tool for tracking and measuring member engagement can be valuable for any association—if you can decide what “engagement” actually means to you, first. For some, member engagement means getting members to utilize the association’s services.

How to Have the Golden Hand Cuffs on Association Members

Tom Morrison

For years, back in the 50's through the 90's, individuals and organizations were members of associations to "just belong." Associations had a built-in set of "golden handcuffs" for value because the internet did not exist as it does today.