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Maximizing Association Value: Unleashing 3 Powerful Membership Pricing Strategies

Association Freak

Reading Time: 3 minutes How to Get Membership Pricing Right Ever wondered how to nail membership pricing? Think about “The Price is Right” game show. Prices matter, but they can be tricky to pin down. Likewise, association pricing often feels like a guessing game.

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Associations Do Not Sell Snake Oil

Smooth The Path

Cheap stuff at low prices that are not at all like their descriptions or pictures. Many associations have competitors who engage in spam or even scam-like practices. Evaluate your membership pricing; what does it signal? Every once in a while, I get a voicemail claiming to be from the IRS, or my credit card company, or a bank.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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From Ordinary to Extraordinary: Crafting Membership Offers They Can’t Refuse

Association Freak

Reading Time: 3 minutes Make Your Membership An Offer They Can't Refuse Are your members finding your membership value proposition irresistible? Well, if you ask association members why they choose not to renew, you’ll find that two out of three of them point to a lack of perceived value for the price they pay.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

In terms of the “next practices” for association eLearning, we think the greatest potential lies in digital badges , as a means of increasing both the value of education programs for members and the capacity for eLearning to generate non-dues revenue for associations. Value of Digital Badges for Association Members.

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How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. What’s the proper price point for this product in our online store? . How many learners will we have in this specific professional development course? .

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How Association Members Really Evaluate Value

Smooth The Path

In fact, our perceptions of value are becoming more sophisticated. Some experts define value as quality + price. There’s a new definition for value. Value is one part solution, another part story, another part experience. We have learned that more or bigger is not necessarily better.