Overcoming the association value gap: part I

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years. To put it another way, during the most severe economic decline in most of our lifetimes, more than half of associations surveyed still moved forward with a dues increase.

How Association Members Really Evaluate Value

Smooth The Path

Our thoughts around value are changing. In fact, our perceptions of value are becoming more sophisticated. Some experts define value as quality + price. There’s a new definition for value. Related: Association trend watch: member experiences.

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Associations Do Not Sell Snake Oil

Smooth The Path

Cheap stuff at low prices that are not at all like their descriptions or pictures. This gap in trust creates an opportunity for associations. Many associations have competitors who engage in spam or even scam-like practices. Evaluate your membership pricing; what does it signal?

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Free Membership Can Be Risky

Smooth The Path

I have mixed feelings about associations giving things away for free. On the other hand, what we get for free, we tend not to value. Should associations be in the business of offering a free membership? The answer will vary from association to association.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Jumping Ship : Off Stage

Off Stage

metro area has dropped its Realtor association membership, saying too many of its agents balked at paying $431 in annual dues in December 2010.” And NAR bylaws state that the Realtor-broker is responsible for the dues of those of associates who do not which to become Realtors.

Lunchtime Links: Let Your Employees Define the Values

Associations Now

How to use employee input to develop more effective values statements. Most associations have values statements. Does your organization consider staff input in values discussions? Also: why you should constantly rethink strategies to keep up with the transient economy.

Is New Technology Worth The Investment?

Association Adviser

Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums. Communication channels such as blogs or social media accounts must have a “champion” monitoring and moderating them to remain a sustainable go-to source of industry and association information. Associations have to keep up technologically or risk having members go elsewhere for information and question the association value proposition.