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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

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Employer-Paid Membership Dues: Tips to Help Your Members Out

MemberClicks

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. Having employers pay membership dues can be blog topics, webinar programs, topics in newsletters or even on social media. You can even include it as a note on your member application or pricing page.

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Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

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What Political Polarization Tells Us About Membership Marketing

Associations Now

Whether that’s truer now than in the past or whether social media and the 24/7 news cycle just make it seem that way is up for debate, but one reason we continually talk past—not with—each other may be a lack of understanding of the fundamental moral beliefs that underpin all varieties of political viewpoints.

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Jumping Ship : Off Stage

Off Stage

Did the local association need to better market the return-on-investment more effectively? Maybe, in fact, the product was simply over-priced. Maybe there just WASNT $431 in association value once the MLS incentive was removed from the equation. “Thats not true in the case of our association. Social Media.