Understand the Three Professional Stages to Improve Association Value

Smooth The Path

Here is another way to look for gaps in your association’s value proposition. Now they are concerned with rapid changes in technology and how these changes will impact the industry or profession. Why long-time members are reluctant to leave your association.

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

At some associations, members do feel this way, and your members can feel like this too. The good news is size is not holding associations back. It is not our technology. We become better and better at creating value and experiences they want.

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Is New Technology Worth The Investment?

Association Adviser

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums. Communication channels such as blogs or social media accounts must have a “champion” monitoring and moderating them to remain a sustainable go-to source of industry and association information.

Who is Solving the Member Engagement Problem?

Smooth The Path

”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. But I do see some association professionals addressing the member engagement problem for their organization.

Improve Your Association’s Value with Reverse Mentoring or Co-Mentoring

Smooth The Path

Philip Tedesco, CEO of the Rhode Island Association of Realtors , noticed that when they got the Past Presidents’ Council together with the Young Professionals Network, there was more than just a one-way dialogue. New members can bring value to the relationship too.

Why You Might Want to Add an Online Summit to Your Association Innovation List

Smooth The Path

Which means that 70 to 90 percent of our members do not experience one of the top benefits the association has to offer. Instead, let’s talk about how we get a conference-like value to members who never attend. The technology is not yet perfect, but it is getting there.

Design Comes Before Utility for Associations

Smooth The Path

So if we see bad design, we might not stick around long enough to notice its utility and value. The better looking Amazon, Apple, Facebook, Twitter and all the other sites we visit every day are, the higher the design barrier becomes for associations. Looks matter.

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Your Members Want Your Association to Do the Hard Work of Forecasting Trends

Smooth The Path

This leaves associations in a bind because predicting future trends is tricky. So what role should association’s play? I heard Tim O’Reilly , renowned technology trend spotter, talk about how he uses this framework to think about the future.

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Delivering Super Low-Cost Exceptional Member Experiences

Smooth The Path

A delightful member experience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. Who are the Stephanies in your Association?

Engagement: It’s Not About You

Spark Consulting

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement being the core of the association value proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the association values. We value committee service, so we give it a high score. value about their interactions with us.

Engagement: It's Not About You

Thanks For Playing

There was a lot of talk about measuring and scoring member engagement at December's ASAE Technology Conference. People talked about engagement being the core of the association value proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the association values. We value committee service, so we give it a high score. value about their interactions with us.

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

Is Your Association Providing a Quality Digital Experience?

Protech

Yet, some organizations can lag in developing the technologies they need to provide a satisfying digital experience for their customers. . The digital customer experience is a c ombination of all your association’s digital interactions. appeared first on Protech Associates.

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Managing a Global Workforce Requires New Skills

Associations Now

As associations more often have employees operating in locations around the world, the skills required to manage that workforce are changing. Modern expectations, technology, and time zones must be tackled in new era. This puts associations in good position.

Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. appeared first on Association Adviser.

Association Brain Food Weekly: 9.27.19

Reid All About it

The weekly list of free educational events and resources for the association community… Does your association need a stop-doing list? The basics of programmatic advertising for associations (Laura Taylor, Naylor’s Association Adviser ).

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Jumping Ship : Off Stage

Off Stage

metro area has dropped its Realtor association membership, saying too many of its agents balked at paying $431 in annual dues in December 2010.” And NAR bylaws state that the Realtor-broker is responsible for the dues of those of associates who do not which to become Realtors.

19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

Slice-Works

Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. eMembership—Low cost membership for members and the association both accessing content on their phones and tablets. Defining Your Association Value. You’re lucky!

Do you know what your members "biggest need" is? It should be your biggest asset!

Experts in Membership Marketing

I am reading the 1/10 issue of ASAE's Associations Now and came upon an article (pg 24 if you are so inclined) entitled "Tune In to Your Members' Wavelength" by Tracy Krughoff, Director of Event Communications at the Biotechnology Industry Organization here in D.C. I still see associations using the same 'value proposition' that they used 2.5.10 Ask yourself if your association's value proposition addresses your members' greatest need?

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AE on the Verge: Connecting with significantly more members.

AE on the Verge

Association management, meetings and mania. After identifying the " biggest loser " association programs in their budget, this is what happened next. Note - association here ). "We We brought all our findings to the board as part of our overall discussions as to how we can best apply association resources for the benefit of our members. Labels: association management tips. Association Executive, seasoned, more well rounded than anyone thinks.

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