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The many hats of marketers

Aaron Wolowiec

He’s speaking this morning at the ASAE Annual Meeting in Atlanta. The stronger your community and member engagement, the more effective your marketing will be. So it’s up to the marketing professional to help create that engagement. Scott Oser, president of Scott Oser Associates. Community creator.

Marketing 100
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Association Brain Food: 7.7.23

Reid All About it

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered.

Tools 195
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SCD Group: Some Associations Are Exploring YouTube's Potential

SCD Group

Todays Guest Bloggers are Elissa Leif & Barbara Haupt of MiniMatters and focuses on the use of video for your associations communications and member engagement. ".[T]echnology We especially like the way they used YouTube to promote their annual conference in Atlanta and encourage attendees to use social media at the conference.

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Association Brain Food: 1.6.23

Reid All About it

Log on in January as we continue the discussion on the Annual ASAE conference upcoming in August 2023 in Atlanta and ASAE’s site selection with a lens to LGBTQIA2+ inclusion. Supercharge Your Social Media: Tips and Tricks on How Often to Post. More info/register. Host: ASAE LGBTQ Association Executives and Supporters.

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Solutions for Your Membership Conundrum

Association Adviser

While that may not surprise you, did you know that 23 percent of associations tell us they are inviting younger members to join their event planning committees? You also have to sound genuine, according to Russ Webb , vice president of the Atlanta Apartment Association (AAA). Helping members with their biggest challenges.

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Association Brain Food: 11.11.22

Reid All About it

This guide from Crimcheck for Associations explains how to do a proper, ethical, and fair social media screening on potential hires. The pandemic put many Country Music Association (CMA) members out of business—not the stars who kept selling records, but all the people behind the scenes. . – 5 Secrets to Engage Your Members.

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