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Association Brain Food: 10.13.23

Reid All About it

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Speakers will dive into how marketers can use AI to improve workflows, creativity, events, and campaigns. Sorry, soapbox topic.

Revenue 270
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After Uber and Lyft Leave Austin, Tech Scene Rallies Behind Nonprofit Alternative

Associations Now

One of the firms hoping to fill it in Austin is doing something unusual for an app of its nature: organizing itself as a community-driven nonprofit. The failure of a ballot measure backed by Uber and Lyft led the two companies to leave the market in Austin, Texas. Now the nonprofit sector is looking to fill the void left behind.

Austin 40
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 270
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YMCA of Austin Gets Buy-In, Results With “Big Data” Push

Associations Now

The YMCA of Austin, Texas, boosted by the tech savvy of its hometown, has learned to embrace the use of big data in its day-to-day work. James Finck, president and CEO of the YMCA of Austin, believes that his organization could soon serve as the prime example of how nonprofits can benefit from embracing big data.

Austin 40
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Meet Outside the Box: Bringing the Destination to Attendees

Associations Now

Austin House is a case study in creating a relaxed, but experience rich area featuring storied local businesses, food and artists together in one place for attendees to easily visit as part of their professional development and networking. This series is brought to you by Visit Austin. Learn more at visitaustin.org/why-austin.

Austin 85
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Daily Buzz: Flip the Script on Mentoring

Associations Now

Associations should give members the power to choose their own mentorship experience , argues Tirza Austin on the Community by Association blog. They are relevant,” Austin says. Emails, texts, and video calls still give mentors the chance to provide valuable insights and build relationships, Austin says.

Austin 66
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Making spirits bright: Communities planning big holiday events and activities this season

Ungrated

Harvest by Hillwood in Argyle, Texas, planned a robust calendar with fall and holiday events like piggy races, a music series, a turkey trot, market shopping days, a tree lighting, a jingle mingle party, holiday lights and carriage rides, breakfast with Santa, reindeer games, and more. Our neighbors really do become like family.