Why You Should Be Using Customer Reviews in Your Social Media Marketing Strategy
MARCH 22, 2018
The stars of the social media world are all corporate B2C brands: businesses like Airbnb and GoPro are killing it with user-generated content. The companies have all found a natural fit for expressing their brand message within social media. Of course, social doesn’t always come naturally for B2B organizations. Rightly or wrongly, many B2B groups view social media as not “serious” enough for their message. Interested in this topic?