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Marketing Resources for Associations and Small Businesses

Association Navigator

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

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Traveling the World to Fight Subscriber Churn - Membership and Subscription Growth

Robert Skrob

In June, I traveled to Ireland to visit the team at Agora Integrated Marketing (AIM) in Waterford. This is the internal marketing agency for The Agora, the billion-dollar publishing company with newsletters around the world. In May, AIM hosted the Agora Internet Marketing Summit in Baltimore and invited.

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. So, let’s break it down further. .

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5 Incredible Campaigns And What You Can Learn From Them

Achieve

With organizations like Knight Foundation, Upworthy, Baltimore Corps, Levi Strauss Foundation, KIND Snacks, National Geographic and more, we had the privilege of hearing from the best and the brightest on how to activate people for good. Baltimore Corps. , Lara Banker is the director of marketing and events at Achieve. .

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New Taxi Association Board President Refocuses Uber Fight

Associations Now

Kines, who is also the Mid-Atlantic vice president of Baltimore-based cab company Transdev, said taxi companies need to learn how to compete with ridesharing companies like Uber and Lyft because they’re here to stay. He said the entire industry should not only be using similar apps but also be marketing this service to customers.

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5 Super Questions for Associations and Association Publications

SCD Group

This piece highlights the dilemma many associations face: when – if ever – you convert your magazine or newsletter to digital and stop sending printed editions. million instances of social-media engagement during the game between the winning Baltimore Ravens and San Francisco 49ers, Trendrr reports. Key elements: In all, there were 47.67