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Amazon’s HQ2: 3 Ripple Effects for Associations

Associations Now

With one of two new Amazon headquarters planned for Northern Virginia, associations in the DC region are likely to see some big shifts in the local market in the coming years. Competition for business and personal space may heat up too: Amazon is widely expected drive up already-expensive real estate prices in the region, making both office space and housing harder to come by.

What We Can Learn From Sermo – and What We Can’t

Guilt by Association

Sermo’s chief marketing officer, Gina Ashe, spoke on a panel with me at ASAE and the Center’s Healthcare Association Conference last week in Baltimore. Some reasons why: Sermo works hard to keep technology in the background. When Sermo develops features, Ashe said the recurring question is, “Does this create harmony between the community and technology, or put our community at war with it?” It’s fertile ground for fraud, abuse or price manipulation.