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What We Can Learn From Sermo – and What We Can’t

Guilt by Association

It was the first professional social network for physicians, founded in September 2006. Sermo’s chief marketing officer, Gina Ashe, spoke on a panel with me at ASAE and the Center’s Healthcare Association Conference last week in Baltimore. Some reasons why: Sermo works hard to keep technology in the background. When Sermo develops features, Ashe said the recurring question is, “Does this create harmony between the community and technology, or put our community at war with it?”