Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue
JULY 18, 2019
But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships. Here’s the approach he’s adopting at HFMA: “When it comes to non-dues revenue, I’d rather pursue a share of mind than a share of wallet.