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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Learn why it’s time to accept that using zero party data is the surefire way to build trust and confidence with your future brand ambassadors. CAE credits. More info/register. Hosts: Qiqo Inc.

Strategy 272
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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

Marketing the new course? However, members are provided with discounts and value-add opportunities such as first-look registration, while non-members pay a higher price point. That said, it’s important to take caution when discounting courses for membership. Team time and resources. Creating collateral about the course?

Price 172
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Get Ready for Online Learning with LMS Selection Criteria

Delcor

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. F2F or blended learning offerings. Do you provide member discounts? Repurposed content.

LMS 81
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Associations play an important role in higher education

Aaron Wolowiec

Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) Offer blended learning environments. But associations should move quickly, while the landscape is changing, Engel said. “We

Education 180
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Associations play an important role in higher education

Aaron Wolowiec

Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) Offer blended learning environments. But associations should move quickly, while the landscape is changing, Engel said. “We

Education 180
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Association Brain Food: 12.1.23

Reid All About it

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Arlington 266
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). It’s only a matter of time before LinkedIn Learning comes knocking in your market.

Revenue 53