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Association Brain Food Weekly: 1.15.21

Reid All About it

Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. Plus, you get Jeff Cobb and Celisa Steele’s insight on learning impact, blended learning and microlearning. Inclusive leadership. More info/register.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. In return, the company has opportunities to put their thought leadership and brand in front of your audience.

Revenue 53
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Association Brain Food: 9.30.22

Reid All About it

PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. Host: Leading Learning.