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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue


Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Industry partnerships with vendors can bring new knowledge leadership to your association with a small set of carefully thought-through and custom-designed products to fulfil your members’ needs…” [emphasis added]. Are they using your online learning platform?