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Achieve more: How research should inform your association’s meetings strategy

Aaron Wolowiec

As part of my ongoing series titled “Achieve More,” I’m profiling this month the role of research in the development of compelling educational experiences that inspire learning, engagement and community. To be sure, those who are especially avant garde are immersed in a variety of professional development listservs and discussion forums; are knowledgeable about adult learning principles; and have a propensity for developing interesting new content delivery methods.

Association Brain Food Weekly: 1.15.21

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The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Association learning landscape.

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Association Brain Food Weekly: 12.4.20

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It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable.

Association Brain Food Weekly: 11.29.19

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I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. When you recruit members, you’re inviting them to your organization’s “party.” Learn how to shift your mindset and improve member engagement throughout the membership cycle. Learn how to prioritize sales prospects to maximize impact, what information/data you should compile to increase interest, and how simplicity can increase response.

Association Brain Food Weekly: 3.1.19

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Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Presenters: John Hunter, Content Marketing Manager, Cvent. Discover the recipe to build engagement before, during, and after learning programs. Learn the benefits of using the Concerning Learning blended learning strategy. Host: eLearning Learning.

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Association Brain Food Weekly: 10.27.17

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Learn from these frightening tales of decisions made with bad data, ugly visualizations, misuse of web analytics, and more. Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities.

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