Association Brain Food Weekly: 10.27.17

Reid All About it

Learn from these frightening tales of decisions made with bad data, ugly visualizations, misuse of web analytics, and more. Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities.

LMS 150

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

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Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies. It’s only a matter of time before LinkedIn Learning comes knocking in your market.