As part of my ongoing series titled “Achieve More,” I’m profiling this month the role of research in the development of compelling educational experiences that inspire learning, engagement and community. To be sure, those who are especially avant garde are immersed in a variety of professional development listservs and discussion forums; are knowledgeable about adult learning principles; and have a propensity for developing interesting new content delivery methods. MORE

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies. It’s only a matter of time before LinkedIn Learning comes knocking in your market. MORE

While all of these are good options, blending these together can provide you the best option. . Blending learning combines live interactive training with self- paced on-demand training, which can include assessments or e xercises to reinforce learning objectives. Recruitment . Now that participating has become more convenient you should see an uptick in recruitment and diversity. . MORE

Content/education strategy. Association learning landscape. Leading Learning (aka Tagoras) released some results from data they collected from associations in late November and early December 2020. Host: Talented Learning. MORE

Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Discover the recipe to build engagement before, during, and after learning programs. Learn the benefits of using the Concerning Learning blended learning strategy. Host: eLearning Learning. Presenter: Deadra Welcome, Founder and CEO of Concerning Learning LLC. MORE

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. How the Software Revolution is Eating Professional Learning. MORE

I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. When you recruit members, you’re inviting them to your organization’s “party.” Learn how to shift your mindset and improve member engagement throughout the membership cycle. Learn how to prioritize sales prospects to maximize impact, what information/data you should compile to increase interest, and how simplicity can increase response. MORE

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. MORE

Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology. Now you might think, of course a learning management system vendor is going to recommend investing in learning technology, but we are not talking about sales! Association Learning Technology: Resources for Planning. MORE

Learn from these frightening tales of decisions made with bad data, ugly visualizations, misuse of web analytics, and more. Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities. MORE