Golden's Rules for Association

Associations don’t have long tails

Golden's Rules for Association

For a while there, Chris Anderson’s book, The Long Tail: Why the Future of Business is Selling Less of More, seemed to dominate the association consulting/seminar/blogging space. Now that its currency has dimmed a little, I have a confession to make. I struggled for a long time trying to like this book1. But in the [.]. The Nature of Associations

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Who was that masked man?

Golden's Rules for Association

On one hand, not knowing anything about who is blogging or tweating beyond the sometimes very limited information about themselves that they choose to make known to you is a good thing. Does knowing nothing more about who is behind a statement than the words a person uses to express themselves make online pronouncements more or less reliable?

Us versus Them

Golden's Rules for Association

I recently addressed this issue as a guest blogger on the Amercian Society of Association Executive’s (ASAE’s) blog space, Acronym. Have social networks made traditional associations obsolete? Or are Twitter, Facebook, LinkedIn et. just so many distractions from real association work? In my view, the answer is neither. “Us versus Them” on Acronym. Social Media & Associations