Associations don’t have long tails
Golden's Rules for Association
JANUARY 4, 2012
For a while there, Chris Anderson’s book, The Long Tail: Why the Future of Business is Selling Less of More, seemed to dominate the association consulting/seminar/blogging space. Now that its currency has dimmed a little, I have a confession to make. I struggled for a long time trying to like this book1. But in the [.].