The weekly list of free educational events and resources for the association community…
You can improve your content marketing by rethinking your website user experience. Organize your content into pillar pages or topic cluster pages. They’re great for both SEO and the user experience. HubSpot walks you through seven examples of pillar pages so you can see how they work.
WBT Systems looked over the latest membership benchmark reports from Marketing General Inc. and AdvSol and shares some insight about online education’s role in membership marketing.
A Pew Research report says there’s been significant growth in technology adoption in recent years among Gen Xers and Baby Boomers. The ASAE Foundation reports something similar: members are much more tech-savvy than their associations think. Are you meeting expectations?
How Blockbuster, Kodak and Xerox really failed—it’s not why you think. Interesting new take on some tired old stories by Greg Satell.
And a few more quick hits before we get to this week’s list of free webinars:
- Although I’m no expert on remote working—I defer to Rebecca Achurch in that department—these tips for leaders on better engaging their remote workforce look pretty sound. (TechRepublic)
- How to build an email list from scratch. (HubSpot again)
- What marketers with above-average email open rates do. (MarketingCharts)
- One carton of flavored yogurt can contain as much sugar as a Pillsbury cinnamon bun. (Quartz)
Off-topic: Check out my Grabbing the Gusto blog for my posts about the recipes I’ve made recently or plan to make in the coming week.
Here are the educational events scheduled for next week plus a few extras. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.
Mon 7/30 at 2 p.m.* – Onboarding. 270 Days to Value: Structuring Your Membership Experience to Accentuate the Value Proposition.
You have 270 days to convince your new and returning members that it’s worth renewing that membership. Learn how to organize your onboarding activities, over-deliver on promises made, and evaluate the membership value proposition to attract and retain more members. More info/register.
Host: The Next Steps, LLC
Presenter: Dan Ratner, Membership Strategist, The Next Steps, LLC
*All times are Eastern Daylight Time unless otherwise noted.
Tue 7/31 at 12:30 p.m. – eLearning Myth Busters
Myths, superstitions, and misconceptions about how our brains think, work, and learn persist. Hear about some persistent examples, and learn how research advises us otherwise as well as practices we should be following going forward. 1 CAE credit. More info/register.
Host: Web Courseworks
Presenter: Clark Quinn, Ph.D.
Tue 7/31 at 1 p.m. – Your Events Through a Virtual Lens
Due to time or budget restrictions, only a fraction of your community gets to experience conferences. To increase relevancy and engagement, organizations are creating online conference and event experiences that bring cutting edge content and meaningful conversations to their entire community. Find out how webcasts, livestreaming, and virtual conferences can extend your reach, revenue, and impact. Hear about the technical requirements for launching a virtual event and how you can implement the latest trends. 1 CAE credit. More info/register.
Host: CommPartners
Presenters: Jill Norris, Senior Event Producer, and Jon Corun, Director of Multimedia, CommPartners
Tue 7/31 at 2 p.m. – Web Accessibility for Association Websites
Learn the basics of web accessibility and why it matters for your association. Find out why you need to rethink “disability;” relevant ADA laws, regulations and guidelines; what WCAG 2.1 conformance looks like; and the AudioEye approach—leveraging technology for speed-to-compliance and better usability. More info/register.
Host: Vanguard Technology
Tue 7/31 at 2 p.m. – What is “Digital for Events”?
Learn how event managers can get started with “digital” tools for events, and how you can save time and reduce stress for many aspects of your event, including registration, content, and surveys. Find out how to dispel myths about digital and remove barriers holding you back from delivering successful event experiences. 1 CMP credit. More info/register.
Host: PCMA
Presenters:
- Donny Neufuss, Director, Digital Engagement, PRG, eSports Vertical Market Leader
- Sourabh Kothari, Director, Advocacy, Brand and Content, Signifyd
Tue 7/31 at 2:30 p.m. – Top Strategies to Sell New Sponsors
The hottest growth opportunity in the association space is sponsorship sales – but, the prevailing question remains, “How do we get new sponsors through the door?” Learn what attracts today’s sponsors, the steps to a fantastic sales methodology, and how to building partnerships that last. More info/register.
Host: The Moery Company
Presenter: J.P. Moery, founder, The Moery Company
Wed 8/1 at 12 p.m. CST – Chapter Roundtable in Chicago IL
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.
Host: Billhighway
Tue 8/2 at 12 p.m. CST – Chapter Roundtable in Rosemont IL
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.
Host: Billhighway
Tue 8/2 at 1 p.m. – Marketing Automation
Marketing automation has been widely adopted across markets and industries as a standard marketing practice, but how are associations trending? Higher Logic will share new data from an industry survey of association professionals to explore the current state of marketing automation for associations, including top goals, successes, and challenges associations experience with marketing automation, marketing automation’s role in your overall strategy, and top considerations for selecting a platform and desired features. More info/register.
Host: C Systems
Presenter: Shayna McGroggan, Higher Logic
Tue 8/7 at 12 p.m. – Chapter Roundtable in Washington DC
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.
Host: Billhighway
Wed 8/8 at 12 p.m. – Chapter Roundtable in Alexandria VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.
Host: Billhighway
Thu 8/9 at 12 p.m. – Chapter Roundtable in Reston VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.
Host: Billhighway
Thu 8/9 at 1 p.m. – Creating Webinars That Your Members Will Want to Attend
Learn about recent trends in webinars and associations; new webinar formats, including microformats; ways to make your webinars more engaging; and how other organizations are generating revenue through webinars. 1 CAE credit. More info/register.
Host: Matrix Group
Presenters:
- Joanna Pineda, CEO, Matrix Group International
- Philip Forte, President, Blue Sky eLearn
Thu 8/9 at 3 p.m. – Artificial Intelligence: What Every Human Being Needs to Know (ASAE Reston/Loudoun VA Idea Swap)
Artificial intelligence (AI) is reshaping our world, and we are only just beginning to fully appreciate its far-reaching implications for our society and our lives. Notwithstanding the extraordinary hype and even hysteria surrounding AI today, these increasingly powerful technologies raise complex questions about what it means to be human and create new challenges we will all have to navigate in the years ahead. Learn how to separate AI fact from fiction, consider AI’s unintended consequences and identify critical actions all human beings can take to prepare themselves to thrive in an AI-enabled world. 1 CAE credit. Location: Reston VA. More info/register.
Organizer: ASAE Greater Washington / National Capital Community
Presenter: Jeff De Cagna, executive advisor, Foresight First LLC
That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.
Creative Commons licensed photo by wildflower1213 via Pixabay.
Association Brain Food 