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Level Up With 15 Association Marketing Resources

Higher Logic

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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5: 10 Tips for Creating an Effective Marketing Piece

Spark Consulting

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

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Blogging: A Marketing Gold Mine For Your Association

The Journal by EXEC

Blogging is not a novel concept. However, despite its humble beginnings in the “blogosphere,” in 2023, it’s an extremely powerful communication and marketing tool for associations and businesses, the world over.

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Striving for Success: Improved Communications

GrowthZone

We hope you’re enjoying the Striving for Success blog series, featuring entries from our 2022 Chamber Success Competition. Through these blogs, you will learn from user experiences how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions.