Don’t Let Poor Personalization Harm Your Email Marketing Strategy

Associations Now

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must.

Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns

Associations Now

Looking for a new approach to email marketing? Work with influencers, suggests a recent post on the Campaign Monitor blog. When influencers work with brands, their marketers are actually reaching out to the influencers’ followers.


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Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Associations Now

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie.

Nonprofit Launches Open-Source Take on Email Marketing

Associations Now

FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging. The state of affairs is one that has some ( including me ) wondering if a market correction might happen someday.

Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.

Wild Apricot Blog : Basics of email marketing for nonprofits

Wild Apricot

Email Marketing Trends: Are You Doing Enough With Your Data?

Associations Now

A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. The new scripting language MJML , which was released earlier this month by the email firm MailJet, attempts to simplify the process of coding an email, allowing designers to focus less on tweaks and more on design. It turned out to be one of my most shared blog posts of the past year.

Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Those federal rules didn’t spell the end of email marketing, Richter writes in Entrepreneur.

Friday Buzz: What Email Marketing Did for #GivingTuesday

Associations Now

In one key metric, #GivingTuesday topped Black Friday and Cyber Monday in a big way, according to data from one email marketing firm. When it comes to email marketing, Black Friday has nothing on #GivingTuesday. That’s according to new research from the email marketing firm Vertical Response , which noted that 350 million messages went out from its retail and nonprofit customers between November 24 and December 2.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members.

Lunchtime Links: Gmail’s Latest Curveball for Email Marketers

Associations Now

What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members. Shut it down: Have you ever received an email that said “to view images, click here?”

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive. Tip: Use marketing automation to improve targeted communications.

6 Email Deliverability Pitfalls and Best Practices

Higher Logic

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far?

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%.

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Make Email an Event Marketing a Priority in 2020: 3 Tips


The following blog post was originally published on 1/9/19, but updated on 1/8/20 for added value. Email is a powerful tool! Here are three tips for upping your email marketing game in 2020: marketing email marketing

Are You Worried About Appearing Tone-Deaf?

Smooth The Path

We write emails to our members. We may write the association’s newsletter, webpages, articles, blog posts, or letters to the membership. Some organizations are getting feedback that they are sending too many COVID-related emails, or not enough. Most of us are writers.

17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention. Have no fear, non-designers, this blog is not about HTML or fancy interactive capabilities. Email Marketing is Not Dead: Design and Automate Accordingly. Email Body.

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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you.

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4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns

Higher Logic

Choosing imagery for your content marketing campaigns is really hard. See the photo we chose for this blog header? For example, let’s say I’m writing a blog post about good email subject lines. Related: 17 Essential Email Design Tips: Inspiration for the Non-Designer. For example, if you were marketing a hair salon for zoo animals…Sadly, most of us will never have the chance to write content where this type of humor/photo would be relevant.

Wild Apricot Blog : Does Your Nonprofit Need an Email Newsletter Service?

Wild Apricot

Radically Alter the Focus of Your Association’s Marketing

Smooth The Path

Too often an association’s marketing messaging to new members focuses on the association; often how great the association is. “Your product should bridge the gap between your customer’s imperfect present and her imagined future,” says Bernadette Jiwa in a recent post on her blog The Story of Telling (a great blog for anyone trying to improve their association’s marketing). Related: 6 Strategies for member email effectiveness.

14 Blogs and Podcasts that Will Keep You Current on Online Community and Marketing Automation

Higher Logic

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Whether it’s perusing our favorite blogs over coffee in the morning or listening to the latest podcast in the car or at the gym, we try to take advantage of those micro-moments to stay up to date. Their blog articles are well-researched and very in-depth.

Is your association membership marketing unwanted-spam or permission-driven?

SCD Group

Email continues to represent an effective marketing tool for many associations. While you see your association marketing efforts one way, how do you analyze what your prospects are thinking and feeling? Within the last week, I’ve received three different email marketing “appeals.”. This sample I consider spam: “I haven’t heard back from you following my email last week”. The gaming example shows the power of imagination in email marketing.

The Top 3 AMS Pain Points in 2021


Speaking of integration … 82% of our quiz participants said their current AMS/CRM doesn’t allow for easy integration with third-party applications, such as marketing automation, event management, and online community platforms.

Top 10 Informz Blog Posts from 2017

The Principal of Change

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Get to know the critical requirements and implications of the Canadian Anti-Spam law that will regulate the use of commercial email being sent to recipients in Canada. How to Choose the Best Marketing Promotional Items. Giveaway swag is an oft-overlooked aspect of successful marketing. Email of the Month: Meet Minneapolis.

Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Email This BlogThis! And give your remarks on email marketing book. Blog Archive.

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! The scope of those challenges can differ across industries, so in an effort to understand these pain points we turned to Higher Logic’s trusted marketing experts for insight and solutions. Video Content Marketing.

What 600 Associations Say About Their AMS


From : Blog Entry >> Heather's Blog Entry Association management software/systems are arguably organizations’ largest technology investment. They provide membership organizations with vital functionality for delivering member services, and serve multiple business purposes—from operating as the core system of record to event and learning management, email marketing campaigns, and much more. Blog Entry

5 Steps to a Members-First Email Strategy


With the right email marketing strategy, your association will make it worth the member’s time to open and engage with your emails. Read the blog post to learn 5 steps to implement an email strategy with a members-first approach

Three Detours That Derail Conference YES Decisions

Velvet Chainsaw

Your email marketing blast generated plenty of clicks, but the registration needle hardly moved. Adapted from Donna’s Meeting Innovation post on Cvent’s Event Planning blog. Related Stories Seriously, Your Conference Marketing Is Not About You! Attendance Marketing conference best practices conference niche campaigns email marketing What’s up with that?

Three Marketing Flubs That Cause Conference YES Decision Skids

Velvet Chainsaw

Your email marketing blast generated plenty of clicks. Three Marketing Roadblocks Here are three messaging roadblocks that prevent you from converting them to YES: 1. What other marketing speed bumps can we remove to convert more prospects into happily registered attendees? Adapted from Donna’s Meeting Innovation post on Cvent’s Event Planning blog. Attendance Marketing Attendee Acquisition Conference email marketing conference marketing registration

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. In order to start doing this right now, I did a little test on how to kickstart a video campaign myself, resulting in this blog. As an association professional reading this blog, you are likely providing courses or certification programs for your members. Step 1: Follow marketing best practices.

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Follow the Technology Trends and Don’t Get Left Behind - Moery Company

Moery Company

At one time, email was the shiny new sales tool. Pardot, an email marketing platform, is used as a constant stream of communication to nurture and qualify prospects until they’re ready to “buy.” (For For more information on Pardot, check out my recent blog, Data Sells ). An additional blog on social media can get you started – Going All in With Social Media.

The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Or, a person who just got a demo of your system shouldn’t receive a generic email explaining what you do. Next time you talk to an association exec, ask her how many emails she gets a day. Then, link to a blog post that explains more.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Email Newsletter. Work with an AMS that allows for group emailing , so you can target segments of your membership accordingly.

Content Counts When It Comes to Email, New Study Shows

Associations Now

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. In fact, not only is email effective—it’s significantly impacting ROI for businesses that are using it regularly.”. Given their value, what makes marketing emails effective? What email marketing tips do you have?

Association Brain Food Weekly: 1.4.19

Reid All About it

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list.

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Association Brain Food Weekly: 12.21.18

Reid All About it

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency. Follow Blog via Email.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. 5 Secrets of Email Marketing Geniuses.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. 5 Secrets of Email Marketing Geniuses.