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Blog | Optimize Your Email Marketing with A/B Testing | Multiview

Multiview

As inboxes keep filling up, marketers are constantly trying to stand out. A/B testing your email campaigns can help you not only determine what is and isn't working in your email strategy but also achieve better results without increasing expenses. Instead of making assumptions, take a data-driven approach.

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Email Marketing: 3 Ways To Drive Results

CMA Solutions

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?

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Don’t Let Poor Personalization Harm Your Email Marketing Strategy

Associations Now

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Getting emails urging consumers to buy something they’ve already bought—another sign of poor personalization.).

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Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns

Associations Now

Looking for a new approach to email marketing? Work with influencers, suggests a recent post on the Campaign Monitor blog. Once the right person is chosen, there are many ways to bring that person into your email marketing strategy. Should engagement still matter to marketers?

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Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Associations Now

While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. And if followed through, they can generate impressive results.

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Blog | Supercharge Engagement with Targeted Emails | Multiview

Multiview

How many emails are you getting each day? Based on that number, how many emails do you think our members – and prospects -- are receiving? We ask because in today’s climate, where every inbox is flooded with emails, the need to stand out and capture the attention of your niche audience is significant. There’s a secret though.

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Blog | Email Authenticity and Unsubscribe Requirements | Multiview

Multiview

1, 2024, Gmail and Yahoo announced major changes to their email platforms that will require bulk email senders to authenticate their email addresses, make it easy for recipients to unsubscribe from email lists, and stay under certain spam thresholds.