Associations Now
FEBRUARY 3, 2020
A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Getting emails urging consumers to buy something they’ve already bought—another sign of poor personalization.).
Associations Now
APRIL 23, 2020
While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. And if followed through, they can generate impressive results.
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Multiview
NOVEMBER 2, 2023
From personal ization to limited-time membership offers, they use many strategies and techniques to get the attention of their industry, but what really works? A/B testing your email campaigns can help you not only determine what is and isn't working in your email strategy but also achieve better results without increasing expenses.
Associations Now
MARCH 9, 2020
Looking for a new approach to email marketing? Work with influencers, suggests a recent post on the Campaign Monitor blog. Once the right person is chosen, there are many ways to bring that person into your email marketing strategy. Should engagement still matter to marketers? Organizing Member Data.
Freestone
MARCH 4, 2024
It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?
Membersuite
JUNE 5, 2019
With the right email marketing strategy, your association will make it worth the member’s time to open and engage with your emails. Read the blog post to learn 5 steps to implement an email strategy with a members-first approach.
Fonteva
MARCH 22, 2023
A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. And the star of your strategy? In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy.
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